Manila, Philippines — A stalwart and a name synonymous to the Pinoy Rock music scene, Ely Buendia continues to redefine his artistry while adapting and navigating through the ever-changing landscape of OPM. Known for his profound lyrical talent and ability of storytelling through music, he shares his invaluable insights into his creative process, the huge impact of digital transformation, and the necessity of authenticity in the industry today.
Simplicity Meets Depth
Sitting down with him, Ely describes his songwriting process as a “very simple process,” beginning with melodies, and filling them with lyrics that must “cohabitate” seamlessly. “The lyrics have to match the melody,” he states, underscoring the need for both elements to enhance one another. Citing The Beatles, he critiques any dissonance that detracts from the song’s beauty, reinforcing his belief.
As he returns to the forefront of the music scene, Ely embraces the opportunity to create music that reflects his growth. He believes that music should be open for interpretation, stating, “I want the music to be either taken at face value or interpreted by the listener.”
Adapting Methods
In a time where the music industry is streaming-driven and had transitioned from physical albums to digital platforms, Ely acknowledges both the advantages and challenges of this shift. “Digital is king and it will stay there for quite some time.” While he appreciates the accessibility it provides for emerging talents and artists, he also notes the downside: "Music is no longer filtered," making it challenging to distinguish genuine voices and talent in a saturated market.
To navigate this environment, Ely keeps his "ears open and [his] eyes open" to new technologies and tools, ensuring he remains relevantly aware and connected to the landscape in this digital age. His modern recording techniques allow him to produce high-quality music from home, blending traditional artistry with contemporary demands.
Paramount Authenticity
For Ely, he places great importance on authenticity, especially as he makes a comeback in the industry. Staying true to oneself is paramount. "For those who are just starting out, I would advise them to stay true to themselves and keep trying to improve their craft," he advises. Undoubtedly, he knows as well as his fans that his journey is a testament to the importance of holding on to one's values while evolving as an artist. "What do you care about? What are my values?" he prompts, reminding aspiring musicians to stay grounded.
He candidly reflects on the challenges of staying authentic: "I can't keep writing Ligawan songs all the time especially at my age." This acknowledgment of growth and change highlights his commitment to producing music that resonates with his current life experiences, rather than being confined to past expectations that could limit who he is as an artist and as a person.
New Chapters
With plans for a nationwide tour and the release of new content, Ely Buendia is not merely re-entering the music scene nor resting on his laurels—he is redefining his place within it. He discusses a vinyl release of his album Method Adaptor, and his YouTube series, Secrets of the Chords, where he shares his guitar techniques. "After the whole marketing and promotion of the album, I intend to go back to it and do some more of that," he shares, reflecting his dedication to nurturing both his craft and his audience.
As he reflects on his return, Ely hopes to establish a new identity through his latest album, and mark a significant moment in his career. "I just hope that people will also remember it that way and say that it was a great album," he expresses, indicating his desire for listeners to appreciate the evolution of his artistry.
Ely Buendia’s comeback in the music scene serves as a powerful reminder of the importance of adapting while remaining true to one’s self. As he walks through the current music scene's complexities, his commitment to authenticity and quality inspires fans and fellow musicians, proving that it is never too late to evolve and make an impact.
Artist ELY BUENDIA Creative Director M FERRERAS Photographer NOEL SALAZAR Videographer NOEL SALAZAR Cover story JAS RICO
Groom ELAINE GANUELAS Photos JAY CONTRERAS Produced by THE NEW HUE Special thanks to JAY CONTRERAS NHUE STUDIO
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